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Board ratifies Napa Valley Tourism Corporation as TID owners’ association after members seek governance fixes
Summary
The board unanimously approved an agreement delegating operations of the renewed Napa Valley Tourism Improvement District to Napa Valley Tourism Corporation (NVTC). Supervisors and local officials requested continued work on bylaws, an independent administrator, better local reporting and further outreach to Up‑Valley stakeholders.
The Napa County Board of Supervisors unanimously approved a ten‑year agreement on Sept. 9 that delegates operations of the renewed Napa Valley Tourism Improvement District (TID) to the Napa Valley Tourism Corporation (NVTC).
Becky Craig, assistant CEO, and Chair Ann Cottrell, who chairs NVTC, summarized the district renewal process and the related corporate governance items NVTC has committed to address since the board approved the management district plan in December. The renewed management plan and the delegation agreement together establish how assessment revenues collected from overnight stays are spent on destination marketing and place‑based programs.
Chair Cottrell…
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