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Hayward Lakes tourism office increases fall marketing, promotes six curated fall-color tours
Summary
Hayward Lakes Visitors and Convention Bureau reported elevated engaged website sessions (+42%), expanded fall media buys including WTMJ and Star Tribune, a co-sponsored billboard with the Hayward Chamber and six curated fall-color driving tours with brochures and signage.
A Hayward Lakes Visitors and Convention Bureau representative told the Sawyer County Board that website engaged sessions rose 42% from the previous month and outlined a multi-media fall marketing plan aimed at shoulder-season visitors.
The representative said the bureau has planned media buys that include WTMJ, StayPoint Media, the Mad Dog and Merrill television program, Star Tribune digital advertising, Midwest Outdoors placements, a YouTube campaign and targeted Google Ads. The bureau is sponsoring a Mad Dog and Merrill television season with a 15-second commercial and periodic social posts, the presenter said.
The bureau highlighted six curated fall-color driving tours within Sawyer County, complete with on-site signage and a brochure distributed at the visitor information center. The presenter said they also cosponsored a new billboard with the Hayward Area Chamber of Commerce along Highway 27 near the county line advertising the information center as a first stop for visitors.
On recent traffic and visitation, the bureau representative said early second-quarter room-tax receipts indicate the destination is up from early-summer levels received so far. "As of right now, numbers are up for early summer in second quarter based on what we've received so far," the representative said.
The presenter invited the public and board members to send fall-color photographs for use in the bureau's Bridal Wisconsin fall-color report, which the representative said they will update multiple times per week during peak color.
No formal action was taken on the report; the bureau's presentation was informational.
