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York County staff outline people-centered economic development marketing and website overhaul
Summary
York County economic development staff presented a new marketing and communications approach centered on people, storytelling and partnerships, including a planned website redesign and multimedia content to promote trails, small business toolkits and the Make It York County brand.
York County economic development staff presented a new marketing and communications strategy to the county's Economic Development Committee on Sept. 16, emphasizing people-centered storytelling, partnerships and a planned website redesign.
Committee members heard that the new approach will focus messaging around four pillars ' community of place, business and talent, entrepreneurship, and agriculture and food ' and will shift away from strictly industry-targeted content toward multimedia stories that highlight local residents and businesses.
Dr. Caroline Ford, the presentation's lead presenter, said the effort aims to make technical economic development topics more accessible to residents and potential investors. "People really don't want…
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