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Chandler, local school districts plan joint campaign to attract young families
Summary
City staff described an intergovernmental partnership with multiple school districts to develop a marketing campaign intended to reverse long-term demographic shifts and boost K–12 enrollment; staff said the campaign would launch in 2026 and use leading and lagging metrics to measure progress.
City staff told the Chandler City Council on Sept. 15 that the city and four local school districts are moving forward with an intergovernmental agreement to co‑design a marketing campaign aimed at attracting young families and working professionals.
Staff said demographic analysis over the past 15–20 years shows Chandler’s population age pyramid has flattened into a “box” shape, creating long-term economic and workforce challenges. City staff (presenter identified as Mike) said…
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