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Beaumont economic development staff report: Cal Biz renovations near completion, new billboard and ballpark advertising planned
Summary
City staff reported nearly completed renovations at the Cal Biz building, tenant move-ins later this month, a contract to add a Corona billboard on I-15/Route 91, and planned advertising at local ballparks beginning next spring.
City economic development staff told the Beaumont City Council on Sept. 16 that renovations are nearly complete at the Cal Biz building at 514 N. California and that staff is pursuing expanded regional advertising to attract tenants and raise the city’s profile.
Kirk, speaking for the economic development team, said the carpet installation at the Cal Biz building is underway and “will be completed by Friday or Monday of next week.” He said staff informed current tenants they should be able to begin moving in at the end of next week or the week after, and the city is targeting an early-November grand-opening event.
Kirk also reported ongoing outreach at trade events, noting staff and at least one member of council will attend the International Council of Shopping Centers (ICSC) Palm Springs event at the end of the month. He said staff is in conversations with prospective tenants and developers and will continue outreach at that event.
On regional advertising, Kirk said the city has signed or is about to sign a contract to expand billboard advertising to a high-traffic location in Corona near Interstate 15 and State Route 91, with installation likely in mid-October to early November. He added that the city plans modest spring advertising placements at the Lake Elsinore Storm and Inland Empire 66ers ballparks, and staff is exploring a “Beaumont night” at both venues next year. Staff also discussed flexibility to promote events such as the Cherry Festival on billboards.
Mayor Pro Tem and council members reacted positively to the update and asked staff to report back on marketing performance after installations. No formal council action was required on the update.
