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Tourism director reports steady visitation, $95,000 state marketing grant and pilot destination development program
Summary
Tourism staff told commissioners that transient room tax and occupancy are slightly down from 2024 but restaurant tax is up after changes clarifying prepared foods; the county received a $95,000 matching marketing grant and is participating in a Utah Office of Tourism destination development pilot program.
Iron County Tourism Director (Maria) briefed the commission on Sept. 8 about recent tourism revenue and program activity: transient room tax (TRT) collections and occupancy are slightly below 2024 year‑to‑date figures, while restaurant tax collections are approximately 11% higher than the prior year, driven in part by clarified definitions that capture prepared foods at grocery stores and gas…
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