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Council approves Santa Clara branding for Super Bowl and FIFA: “Where the mission meets the moment”
Summary
After committee and community input, the council approved a new city slogan and logo for Super Bowl 60 and FIFA 2026 events — a modern, image‑rich identity intended to highlight Santa Clara and continue beyond 2026.
The Santa Clara City Council voted to approve a new city slogan and logo intended to anchor community events connected to Super Bowl 60 and the FIFA 2026 matches at Levi’s Stadium.
The branding — a full slogan, “Where the mission meets the moment,” paired with a colorful typographic logo and a simplified companion mark — was presented to council members by city staff and ZO Agency, the city’s consultant. Staff said the identity was developed from community workshops, an online survey and the Economic Development ad‑hoc committee’s major events task force.
“Mission connects directly to Santa Clara’s identity as the mission city,” Justin Bronson of ZO Agency told the council, “At the same time it suggests purpose, drive and ambition — it feels both timeless and timely.” ZO agency CEO Sonja Anderson showed mock‑ups for community…
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