Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Greenhouse: summer digital campaign boosted site traffic and bookings; Expedia led OTA revenue
Summary
A Greenhouse presentation to the Visit South Padre Island board reviewed April–August advertising performance, reporting strong year‑over‑year lifts in impressions, clicks and sessions, Expedia‑reported room nights and an estimated $150,000 in OTA gross bookings for August. Board members asked for more breakdowns and monthly spend reporting.
Greenhouse, the destination marketing agency for Visit South Padre Island, told the board its April–August summer campaign delivered “strong efficiency across the board,” with year‑over‑year rises in impressions, clicks and sessions and continued momentum into August. The agency said social channels and Google Performance Max drove audience growth and conversion activity, while OTAs — led by Expedia — produced the largest immediate revenue impact.
The presentation said Expedia provided month‑over‑month room data and reported 274 hotel room nights and 323 vacation‑rental nights in August. “Expedia led the way with more…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
