District highlights classroom stories and student milestones in growing social-media effort

The board received a social-media and communications update focused on storytelling and community engagement. Communications director Alex (presenter name per transcript) and digital communications specialist Gustavo Garcia described how the district uses social channels—Facebook, Instagram, LinkedIn, Twitter/x and Threads—to share visuals and short video stories from classrooms and events. The presenters said Facebook remains the largest single channel for the district, Instagram engagement is growing and LinkedIn activity has risen.

Gustavo Garcia described his approach to photographing and filming in schools—embedding himself in the activity, engaging with students and staff before capturing images—to produce candid, authentic visuals that resonate with families. Examples shown included classroom art projects, staff appreciation posts, a kindergarten first-day video that trustees reacted to strongly, and highlights from cultural and athletic events. The presenters emphasized the goal of telling the district’s story in ways that reflect classroom practice and community and noted that much of the district’s highest-engagement content celebrates students and staff achievements.

Board members praised the work and said social media helps build community, reach multilingual families and enable parents who cannot attend events to see classroom activity. Communications staff said they will continue to expand video and bilingual content and to refine performance metrics (reach vs. engagement) to guide future efforts.