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Council clears way to form Midtown Business Improvement District; businesses to vote on 2026 assessments
Summary
The City Council adopted a resolution of intent to form a Midtown Business Improvement District (BID) and levy assessments for calendar year 2026. The plan outlines a $250,000 first-year budget and starts a protest-hearing process that will conclude with a November public hearing; a 50% protest threshold by assessed value would stop formation.
The Santa Cruz City Council on Wednesday voted to move forward with the formation process for a Midtown Business Improvement District (BID), adopting a resolution of intent and initiating the statutorily required notice and protest process.
Rebecca Unit, the city’s economic development manager, told the council the Midtown BID effort grew from business-led organizing and consultant outreach. Unit said the proposed service area centers on Soquel Avenue between Morrissey and Pacheco and adjacent blocks near Seabright and Water Streets. “These are organizations that are formed for a specific commercial corridor,” Unit said,…
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