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Council approves renaming short segment of North Almaden Boulevard to Little Italy Way to stitch downtown districts

5781984 · September 18, 2025
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Summary

The City Council approved renaming a 400‑foot stretch of North Almaden Boulevard as Little Italy Way to formally link San Pedro Square, Arena Green and the SAP Center and improve downtown wayfinding.

The San Jose City Council unanimously approved a staff resolution on Sept. 16 renaming a short, approximately 400‑foot segment of North Almaden Boulevard — between West Julian Street and West St. John Street — to “Little Italy Way.” The action was limited to that specific segment and followed the city’s street‑renaming procedures for short renamings affecting fewer than 20 occupied parcels (Council Policy 6‑5).

City planning staff said the renaming request followed the city’s notice procedures and required postings; staff noted a community meeting and 41 mailed notices within the 300‑foot radius required by policy. Supporters — including Shark Sports Entertainment, Little Italy San Jose and other downtown stakeholders — said the renaming stitches cultural, entertainment and riverfront assets into a coherent corridor: the Little Italy Gateway Arch, San Pedro Square Market, Arena Green, and the SAP Center, and would help wayfinding for visitors during major events such as upcoming sports and entertainment dates. Chris Shea of Shark Sports said the combined signage (including a previously approved related “Sharks Way”) strengthens arrival and encourages visitors to explore nearby restaurants and parks.

Some adjacent property owners and tenants objected. Owners and tenants on the short block said they received insufficient notice and cited the practical cost and administrative burden of address changes for businesses, insurance filings and regulatory notices. Several owners urged the council to consider alternate recognition approaches such as plaques or banners rather than changing property addresses. Staff confirmed the renaming followed policy and that the item included required agency clearances.

Councilmembers who spoke supported the placemaking objective and emphasized the long‑term downtown revitalization and economic benefits of clearer wayfinding and connected districts. The council unanimously adopted the renaming resolution.

Why this matters: Minor street renamings are a common local placemaking tool but can impose administrative burdens on property owners; council approval reflects a policy judgment that downtown cultural identity and wayfinding for major events outweigh the transitional costs for affected tenants. Staff and proponents said signage and coordinated district messaging will accompany the change.