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Encinitas council OKs using idle electronic message signs to promote traffic safety
Summary
Council approved a proposal to deploy the city's unused variable message signs (VMS) to display traffic-safety messages when not in use on projects; staff and the sheriff would coordinate placement and messaging, and staff provided rental-cost estimates.
The Encinitas City Council unanimously approved a plan to use the city’s idle variable message signs to display traffic-safety messages when the signs are not deployed on public-works projects.
Councilmember Jim O’Hara proposed the idea after a string of public comments about street safety. O’Hara said the city owns a number of VMS devices that often sit unused and that putting them to work on safety messages would produce a higher return on investment and help reduce risky driving behavior. "To take a resource that is sitting there and do some good with it," O’Hara said.
Staff and council…
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