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Oldham County tourism director credits marketing, new attractions for jump in economic impact
Summary
Tourism director Kim Hides told the Oldham County Fiscal Court that transient room tax revenue and visitor spending have risen since 2019 as the county expanded attractions, events and countywide marketing.
Kim Hides, Oldham County’s tourism director, told the Oldham County Fiscal Court on Sept. 16 that the county’s tourism program has increased overnight visitation and local spending since 2019 by investing in destination development and countywide marketing.
Hides said the county’s transient room tax — the tourism office’s sole funding source — rose from $138,600 in 2019 to $234,000 in 2024, and reported an estimated economic impact increase from about $37.9 million in 2019 to $83.6 million in 2024. Hides also said tourism-supported jobs remained roughly flat, at about 449 jobs.
The figures matter because the tourism office is funded entirely through transient room taxes collected from hotels and short-term rentals, Hides told the court. She said Oldham County is now marketing countywide assets — including…
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