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Travel office plans visitor and resident sentiment surveys, to use QR codes and local prize packages
Summary
The travel office proposed two surveys — a visitor sentiment survey to run during busy fall dates and a resident sentiment survey for winter — using QR codes at trailhead restrooms, boosted posts and email lists; staff recommended modest incentives sourced from local businesses to boost response rates.
The travel office proposed conducting two surveys to inform marketing and product development: a visitor sentiment survey to be deployed during the upcoming visitor season and a resident sentiment survey targeted for winter months. Board members discussed distribution channels, question content and incentives.
Survey design and timing: Staff recommended two separate instruments: a short visitor survey to be deployed quickly (via QR codes posted at high-use restrooms and…
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