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Ishpeming council adopts new city brand and logo package
Summary
The Ishpeming City Council voted to adopt a new city logo and branding package after a presentation from a consultant and discussion about public input and interchangeable iconography.
The Ishpeming City Council voted to adopt a new city logo and accompanying branding package at its meeting on Sept. 9, 2025, after a presentation by branding consultant Elena Mueller Younger.
Mueller Younger, who led the steering committee process, presented three primary logo colorways and explained the design rationale, saying the color palette and an updated “iron ore” color were chosen to reflect “the natural colors of the Ishpeming landscape” and to reduce potential confusion with local school identities. She described an icon library of interchangeable symbols — pickaxes, skis, bike tires — intended for different applications.
Counci…
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