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Panelists advise small nonprofits to use partners, pro bono services and storytelling to expand reach
Summary
During an audience Q&A, panelists recommended that small nonprofit organizations recruit passionate champions, ask funders to amplify success stories, pursue pro bono marketing and reserve funds for outreach to grow visibility and funding.
At the Columbus Metropolitan Club forum, small nonprofit leaders seeking ways to reach low‑income residents were advised to leverage partnerships, storytelling and pro bono services rather than rely solely on internal budgets.
Brian Urbanski of the Aubrey Affordable Housing Foundation told the panel his organization has no advertising or PR budget and asked…
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