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Pitkin County public‑health campaign reaches tens of thousands, staff say; Spanish ads drove strong engagement
Summary
Pitkin County Public Health reported a two‑month mental health awareness campaign produced with agency Kahlo that reached roughly 46,000 unique users and logged about 183,000 impressions across English and Spanish social ads; staff proposed refinements and annual reuse of creative.
Pitkin County Public Health staff reported on July 17 that a recent mental‑health awareness media campaign reached roughly 46,165 unique people and generated about 183,344 impressions across Facebook and Instagram. County staff said the paid campaign yielded nearly 2,000 clicks and an average cost per click of about $0.66.
Ariel Holstein, the county planning analyst who led the campaign work with agency Kahlo, told the Board of Health the project aimed to increase trust in the health department and to raise…
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