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Poulsbo council previews Placer AI visitor‑tracking tool to guide events and tourism planning
Summary
Council heard a demonstration of Placer AI, a cell‑phone‑based visitor analytics platform that showed roughly 400,000 visits to Waterfront Park in the prior 12 months and that about 25% of visits came from the Poulsbo ZIP code; councilmembers raised questions about outliers, data limits and how the city will share reports with event organizers.
Poulsbo City Council received a demonstration of Placer AI, a subscription software tool that uses anonymized cell‑phone location data to estimate visitor counts, origins and dwell time in defined geographic zones.
The demonstration, delivered by Jeff Osmek, Poulsbo’s parks and recreation director, covered a rolling 12‑month dataset (Sept. 2024–Aug. 2025) for Waterfront Park and nearby parking. Osmek said the platform “is a visitor economics metrics tool” that shows who comes to defined zones, how often and for how long.
Placer AI’s report shown to the council indicated roughly 400,000 visits to the Waterfront Park zone in the prior 12 months, with about 112,000 of those visits originating in the Poulsbo ZIP code. Osmek told the council the platform reports visits when a cell phone spends more than 10 minutes in the defined area and calculates “unique visitors” separately from total visits.
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