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Council approves sign variances for mixed-use development at Roswell Road and Powers Ferry Road
Summary
Marietta granted variances for two project monument signs at 1288 Roswell Road and 50 Powers Ferry Road, with the condition that the signs match the materials and dimensions presented to the council and that only the single monument sign configuration for retail is used.
The Marietta City Council voted to approve sign variances for a mixed-use development at 1288 Roswell Road and 50 Powers Ferry Road, allowing modest departures from height and sign-face area limits with conditions on design and placement.
Representing Accent Marietta Atlanta LP and West Plant Investors, attorney Parks Hough told the council the project includes a movie theater, multifamily housing, for-sale townhomes and retail; the applicants asked to modernize and slightly adjust two existing freestanding signs to serve the mixed-use complex and its retail tenants. Hough said the proposal reduces one existing 35-foot-tall sign to 23 feet and requests a small increase in sign face square footage to accommodate multiple tenants and to improve lease visibility for retail occupants.
Staff and council discussed alternatives; the applicant agreed that the retail parcel would be served by the two signs presented in the packet and that no additional monument signs would be added for the outparcel. The council’s approval was conditioned on the signs matching the materials, dimensions and appearance shown in the application materials provided to the council.
Donald Barth, a nearby resident, spoke in support, calling the redevelopment of a previously blighted site "a positive step" for Ward 7. The council motion to approve the variances with the stated design stipulation carried unanimously.
Nut graf: The council’s decision allows the mixed-use project to proceed with updated monument signage intended to serve multiple uses while placing a design constraint on the sign materials and limiting additional monument signage, a balance the council said should help retail visibility without proliferating signage.
The approval does not itself authorize sign construction or installation; building permits and sign permits remain subject to administrative review and building-code compliance.
