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Study finds short-term rentals generate lodging revenue on par with hotels; estimates $12 million in uncollected county TAT

5777588 · September 16, 2025
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Summary

Hunden Partners presented an economic impact study to Hawaii County Council showing short-term vacation rentals (STVRs) on Hawaii Island produced roughly $710 million in lodging revenue in 2024, similar to hotels, and estimating about $12 million in uncollected transient accommodations tax (TAT) due to unregistered units.

Hunden Partners presented an island-wide economic impact study of short-term vacation rentals to the Hawaii County Communication Reports and Council Oversight Committee on Sept. 16, concluding that STVRs produced roughly $710 million in lodging revenue in 2024, similar to hotel room revenue of about $729 million.

The study, commissioned under County Council Resolution 556-24 and led by the county Department of Research and Development, used data sources including AirDNA, Hawaii Department of Business, Economic Development & Tourism (DBEDT), Smith Travel Research and surveys. Hunden Partners said publicly available platforms show about 8,000 active STVR listings while county registration records show about 3,500…

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