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League City tourism report: influencer partnerships, advertising reach and near-$800,000 HOT collections
Summary
League City Convention and Visitor Bureau staff reported influencer marketing, strong advertising impressions, and year-to-date hotel-occupancy-tax collections of $797,310; staff also noted website traffic trends and lodging performance metrics.
Stephanie Pope, of the League City Convention and Visitor Bureau, presented the month's tourism report to the board on Sept. 18, highlighting recent marketing partnerships, advertising impressions and financial results to date.
Pope said a recent influencer visit produced digital assets the bureau will use in future marketing and that a Texas Monthly placement and other sponsored content generated substantial impressions: 'A lot of impressions. 5,858,000 impressions,' she said describing the campaign…
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