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Attendance climbs for Parkland events; Parks & Rec sets $60,000 sponsorship target
Summary
Parks and Recreation staff reported sizable attendance gains at summer events, doubled sponsorship revenue at the splash bash and a departmental sponsorship goal of $60,000; staff described a local‑business focus for sponsors and outlined upcoming community events.
Felicia Trainer, assistant director of Parks and Recreation, and Adele Trezino, the city’s special events coordinator, updated the advisory board on recent attendance and sponsorship trends and previewed upcoming events.
Trezino said the city’s summer events saw year‑over‑year increases: Eats & Beats jumped from about 300 attendees last year to 825 this year at its peak; Movies in the Park rose from roughly 250 to 325; and the splash bash increased from about 2,500 to 2,600 and brought in double the prior year’s sponsorship revenue. “We doubled our sponsorship this year,” Trezino said, noting the department is tracking weather and other factors that influence turnout.
Trainer described how sponsorship dollars are handled in budgeting and said the department has an annual sponsorship revenue goal. “The parks and recreation department is to earn $60,000 in sponsorship money,” Trainer told the board; staff said sponsorships are targeted to Parkland and nearby businesses and are intended to defray program and maintenance costs rather than be spent as general discretionary revenue.
Trezino said the Parkland Dash had 255 registered participants at the time of the meeting with a goal of 800; the pumpkin patch will open the first weekend in October (and run through the 23rd) and the Halloween festival is planned for Oct. 24. She also said six specialty vendor slots at the farmers market were already sold out for the upcoming season.
Board members raised questions about sponsorship policy, banner placement and transparency around revenue goals. Staff offered to provide sponsorship revenue progress updates at future meetings and to convene a meeting of sports‑league presidents and staff to discuss banner and sponsorship practices.
Trezino and Trainer urged that sponsorship outreach remain focused on local businesses to strengthen community ties; staff said sponsor leads are typically first drawn from prior sponsors and local outreach.
Staff encouraged board members to share event information and to consider volunteer and judging roles for seasonal events; the next advisory board meeting was set for Nov. 3.
