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Dallas OKs 10-year Pepsi pouring-rights deal after council narrows consultant fee
Summary
City Council approved a 10‑year beverage services contract with PepsiCo for park and recreation facilities, cutting consultant commission from 25% to 15% and adding a termination-for-convenience clause; some council members said the deal could limit future large sponsorship opportunities.
The Dallas City Council on Sept. 10 approved a 10‑year beverage services contract with PepsiCo Sales Inc. to provide vending, case sales and fountain pouring rights at city park and recreation facilities, following weeks of staff negotiations that reduced outside consultant fees and clarified flexibility for larger sponsorships.
Why it matters: Park and Recreation staff estimated the contract will generate roughly $1.14 million over the term for park programs and maintenance, with a 15% commission to the consultant Superlative Group (negotiated down from 25%) and a 10% transfer of remaining revenue to the park endowment fund. Council and staff said the…
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