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City unveils 'Main Street Magic' holiday slate to replace ice rink; series of downtown events planned
Summary
Staff outlined a multi-event downtown holiday program — 'Main Street Magic' — focused on light displays, markets, pop-up activities and a tree lighting and parade; staff proposed media, influencer outreach and construction-timed activations.
City staff presented a proposed downtown holiday program called Main Street Magic, a multi-event slate to replace the single-attraction ice skating rink and to keep holiday foot traffic downtown during the construction phase.
Staff said the ice rink previously drew 5,000–10,000 visitors but carried high costs and weather risk. The new plan spreads attractions across multiple days and locations: a free lighted lawn (a “mini prairie lights”), elevated lights at City Hall, a lighted art installation at the Farmers Market water tower, photo opportunities, augmented-reality…
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