Poudre School District presents enrollment survey results, ‘Choose PSD’ marketing campaign and five‑year projections showing projected decline

Poudre School District officials presented the results of a districtwide enrollment survey, outlined a district marketing effort called Choose PSD and released a movement analysis and five‑year enrollment projections at the Sept. 9, 2025, Board of Education meeting. District leaders said the work is intended to guide staffing, budgeting and community outreach.

The enrollment survey ran Jan. 13–26, 2025. Dr. Duane Schmitz, the district’s chief institutional effectiveness officer, told the board the survey gathered 802 elementary, 424 middle and 378 high‑school family responses and that the district treats the results as perception data — a sample, not a census. “It occurred, last spring, early spring, so January 13 to January 26,” Schmitz said, describing the survey window.

District staff said three themes emerged across grade bands: elementary families prioritize proximity and capable programming, middle‑school families emphasize belonging, and high‑school families focus on future‑readiness (dual enrollment, career and technical opportunities and extracurriculars). The survey also flagged safety and behavior, mental health and supports for students with special needs as community priorities.

The district has used survey findings to shape the Choose PSD marketing…