Poudre School District reviews enrollment survey, launches "Choose PSD" marketing and examines five‑year enrollment projections

Poudre School District leaders presented results of a districtwide enrollment survey and a marketing campaign update at the Sept. 9 board meeting and reviewed a movement analysis and five‑year enrollment projections showing a projected drop in enrollment over the next five years.

The survey, fielded Jan. 13–26 and offered in English, Spanish and Arabic, drew responses from 802 elementary families, 424 middle school families and 378 high school families, officials said. Dr. Duane Schmitz, the district’s chief institutional effectiveness officer, described the results as a perception survey intended to help the district understand family priorities.

“Teachers matter,” Dr. Duane Schmitz said, summarizing a core finding about what families value. “Families emphasize inclusivity, especially for students with special needs.”

District staff said the survey informed the Choose PSD marketing campaign, launched in March 2025. Lauren Hooten, chief of staff, told the board that Google Search ads placed as part of the campaign…