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Council Bluffs outlines new attendance campaign after 3% drop in chronic absenteeism
Summary
District leaders reported a 3 percentage-point drop in chronic absenteeism — about 250 students — and unveiled a refreshed campaign: "Attend today, achieve more tomorrow — all day, every day."
District officials told the Council Bluffs Community School District Board of Education they reduced chronic absenteeism districtwide by 3 percentage points last year — representing about 250 students — and unveiled a refreshed attendance campaign for 2025–26.
Tim Hamilton, district staff leading attendance efforts, said chronic absenteeism fell by 3 percent, with the greatest improvement at the secondary level. "That 3% means about 250 kids who are chronically absent the year before were not chronically absent last school year," Hamilton said.
Hamilton and colleagues described the new campaign slogan: "Attend…
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