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Rise Baking seeks CRA designation, offers $40M expansion and 170 jobs in Pleasant View
Summary
Rise Baking Company presented plans to expand its Pleasant View facility, asking for a community reinvestment area (CRA)/tax increment allocation of 50% of new property‑tax increment for 15 years; company estimates a $40 million investment and about 170 new jobs.
Representatives of Rise Baking Company detailed plans Sept. 9 to expand their Pleasant View manufacturing facility and requested that the city create a community reinvestment area (CRA) and allocate 50% of the new property‑tax increment for 15 years to support the project.
Travis Bauer, speaking for Rise, described the company as an industrial bakery manufacturer that supplies cookie dough and icings to retailers and private‑label customers. He said the expansion would add roughly 116,000 square feet to bring the plant to about 260,000 square feet, double site headcount with about 170 new full‑time jobs, and represent approximately $40 million in total capital investment (roughly $22 million for the building…
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