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Tourism promotion budget proposed at $1.3M; staff seeks authority to create small Opportunity Fund for events
Summary
City staff presented a proposed 2026 Tourism Promotion Area budget of $1.3 million (plus carryover and interest) and asked council to authorize development of a small Opportunity Fund to recruit events that generate overnight stays; the Hotel Commission recommended the proposal.
City staff proposed a 2026 Tourism Promotion Area (TPA) budget and work plan and asked council to authorize staff to develop an Opportunity Fund to help recruit events that generate overnight visitors.
Tourism and Marketing Manager Leslie Brassfield told council the TPA generated $1,402,000 for the 12 months ending June 2025 and staff recommends a 2026 budget of $1,300,000 plus $25,000 in interest and $450,000 carryover for a total of $1,775,000. The…
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