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Board discusses NASBA scholarships, candidate outreach and a renewed communications push
Summary
Board members said NASBA is offering up to two scholarships to the national annual meeting in Chicago; members also discussed using NASBA to distribute a newsletter to licensees and candidates, expanding outreach to high schools and accounting programs, and coordinating communications about the new licensure pathway.
Board members discussed outreach opportunities through NASBA and state professional groups to promote licensure pathways, pipeline programs, and attendance at the upcoming NASBA annual meeting in Chicago.
NASBA scholarships and meeting dates
Staff informed the board that NASBA offers scholarships that cover registration, hotel and airfare reimbursement and that two scholarships are available for Connecticut board members for the NASBA annual meeting in Chicago (dates discussed by staff: the meeting program begins the evening of Oct. 26 with sessions Monday through Wednesday; attendees typically depart Wednesday). Board staff said NASBA will waive registration and reimburse hotel and airfare under the scholarship. Staff noted state law does not permit the state to reimburse the travel from a board member—s home to the airport; applicants should know scholarship policies in advance.
Communications and pipeline outreach
Members discussed re-establishing a newsletter or coordinated communications to licensees and candidates about topics such as CPE, the new pathway, and recruiting. Bonnie (state society/education liaison) described coordinated outreach efforts in November (Accounting Opportunities Month) and encouraged using NASBA and state-society resources to reach high-school and college students, accounting-program faculty, and exam candidates.
Board members agreed staff will explore with NASBA how best to send communications (licensee database, candidate lists, and educator contacts) and to determine whether NASBA can help reach exam candidates who are not on the state licensee roster. Bonnie noted some states and societies run candidate outreach and support programs and recommended expanding contacts to high schools, colleges and state societies.
Why it matters: board members said coordinated communications can help address the pipeline of future CPAs by informing candidates and educators about pathway changes, scholarships, and local support programs.
Next steps
Staff will follow up with NASBA to confirm scholarship logistics and to request assistance with a targeted mailing or newsletter. Board members Harry and Tim volunteered to work with staff on draft communications and to coordinate with CTCPA and other partners.
