Visit Carson City reports record taxable lodging revenue for fiscal 2025; July start of fiscal 2026 shows slight dip; staff list event pipeline

Staff reported that fiscal 2025 total taxable lodging revenue reached about $29,574,000, a record, representing roughly a 5.68% increase over the prior period, pending audit adjustments. The board was reminded that the adopted fiscal 2026 budget included a revenue estimate of $30,656,000, the comparator for current-year reporting. Visit Carson City staff said July is the first month reported for fiscal 2026 and that July receipts were roughly 4% below the adopted budgeted pace; staff noted July 2024 was a strong month and indicated they would not revise budget assumptions based on a single month. The board also received an events and sales briefing. Highlights included: - A large boxing event, “Battle in the Sierras,” held at Fuji Hall with an estimated 400–500 spectators across 23 fights and multi‑state fighter participation; staff said organizers are considering moving the event to a larger venue to expand capacity and attendance. - Outlaw flat track races that drew riders from several states and an estimated 800 ticket sales; organizers reported strong turnout and riders staying multiple days. - The fifth annual Watercolor Plein Air Festival, which drew 25 artists and resulted in 59 of 89 paintings selling (estimated $15,000 in sales), with Brewery Arts Center taking lead for next year’s presentation. - KaboomCon, expanding from one day to a three‑day event with about 92 vendors and an expected 2,500–4,000 attendees over the weekend; staff said the event will use much of the event center footprint and could generate significant room nights. - Bonanza Kennel Club dog show (about 600 dogs expected) and the Carson City Canine Challenge in October; staff said organizers are exploring expanding dog events to three days. - An Outlaw Bronco fan and off‑road gathering at Mills Park and Prison Hill (Bronco Super Celebration) and other specialized sports tournaments being pursued as part of sports‑tourism outreach. Staff said they plan trade‑show outreach for sports and group business and noted coordination with Parks & Recreation on Centennial Park improvements to market the city for tournaments.