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Post-election survey: Sahuarita research finds cost concerns, low ground game contributed to Proposition 403 defeat
Summary
Town-commissioned post-election polling of Proposition 403 found 611 respondents, high awareness of the measure, and 72% reporting they voted no; consultants cited tax-bill timing, inflation and lack of a citizen ‘ground game’ as likely factors.
Haley Devoin, the town’s public information officer, and consultants from NewPoint Marketing and Market Research presented the results of a post-election survey analyzing why voters rejected Proposition 403 and what the town learned for future bond efforts.
The survey was conducted May 10–June 8 with 611 respondents (95% confidence interval, margin of error ±4%). Respondents reported 72% voted no on Proposition 403 and 28% voted yes. NewPoint found high awareness — 98% of respondents said they knew a proposition was on the ballot — and that respondents correctly identified the major projects that had been included on the measure.
The consultants told the council the top reasons respondents gave for voting no were concerns about cost and recent increases in property tax assessments, inflation, and a desire to vote on components separately rather than a single package. Mary Roley, CEO of…
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