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City renews Visit Mount Shasta marketing contract for $3,200 a month through June 2026 after ROI questions
Summary
Council approved a contract renewal with Ascension Aesthetic to continue digital marketing for Visit Mount Shasta at $3,200 per month through June 30, 2026, after public questions about how the city measures return on investment (ROI).
The Mount Shasta City Council voted to renew the Visit Mount Shasta marketing contract with Ascension Aesthetic at $3,200 per month through June 30, 2026, approving the renewal on a voice vote with no recorded opposition.
Contractor Josh Thomas (Ascension Aesthetic) presented two options for continued marketing and social-media management, including increased posting and an integrated approach with the physical visitor center. Thomas said the firm manages multiple platforms, produces video content and proposed…
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