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Smyrna staff propose Placer.ai analytics platform to measure event attendance, retail draw and economic impact
Summary
Staff presented a contract proposal for a Placer.ai (Placer Labs) analytics platform to estimate event attendance, visitor origin and economic impact using anonymized mobile-location datasets; presenters said data are aggregated and stripped of personal identifiers and that the product is a SaaS offering with historical data back to about 2018.
Town staff presented terms for adopting a location-analytics platform (Placer.ai/Placer Labs) to provide event attendance and economic-impact analysis, and described how the platform would be used across departments.
A staff presenter said the platform uses anonymized, aggregated mobile-app location data to estimate foot traffic, visitor origin and likely economic impacts for events and commercial areas. "The information that's already been stripped out of any personal information," the presenter said, describing the vendor’s data‑handling practices. Staff said the platform is a software‑as‑a‑service…
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