Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Visit Williamsburg pitches sports tourism as new 200,000-square-foot center nears opening
Summary
Visit Williamsburg told the City Council that a new 200,000-square-foot sports and events center, marketing campaigns and multi-year tournament commitments have secured nearly 90,000 hotel room nights and are expected to boost midweek and weekend economic activity when the center opens in 2026.
Ed Harris, a representative of Visit Williamsburg, told the Williamsburg City Council on Sept. 8 that the tourism organization is actively selling the city and the surrounding Historic Triangle as a sports destination while a 200,000-square-foot sports and events center is under construction.
Harris said Visit Williamsburg has attended national trade shows, produced a marketing “sizzle” reel and partnered with agencies including White 64 and Epsilon to target tournament organizers. "We are starting to become [a] sports and events center," Harris said during the presentation, describing branding that centers on a “W” motif for “win” and “Williamsburg.”
The council heard that Visit Williamsburg and its partners have secured nearly 90,000 hotel room nights tied to future…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
