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Commerce contract: $2.62 million marketing deal covers state economic development campaign
Summary
The Alabama Department of Commerce presented and the committee reviewed a $2,620,000 contract with "Big Marketing" to handle statewide economic development marketing and campaigns, including foreign direct investment outreach. The committee recorded the item as presented and approved it.
Hunter Talley of the Alabama Department of Commerce presented two contracts. The committee discussed and accepted a marketing contract with "Big Marketing" (presented as the vendor name in the transcript) for $2,620,000. Talley said the contractor handles marketing and campaign work for economic development incentives in Alabama and noted the work includes foreign direct investment (FDI) outreach.
Talley described the overseas/investor recruitment work as part of the state’s economic development efforts and thanked procurement staff for progress on the CPO requirements. Committee members had no substantive objections to the contract as presented and the item was approved in committee.
Why this matters: The marketing contract funds statewide efforts to attract business and investment to Alabama and represents a multi‑million‑dollar professional services engagement paid from Commerce budgets.
