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Keep Fort Pierce Beautiful launches multilingual anti‑litter campaign, city to expand outreach and partnerships
Summary
Public Works Special Projects Coordinator Marsha Kamand presented 'Our City, Our Responsibility,' a branded anti‑litter campaign that includes a new logo and mascot, mailers in English, Spanish and Haitian Creole, cigarette disposal receptacles at beach accesses, and partnerships with local groups and businesses.
Marsha Kamand, special projects coordinator in the Public Works Department, presented the city’s “Our City, Our Responsibility” anti‑litter campaign and asked the commission to support outreach and partnership efforts.
Kamand described a two‑phase plan. Phase 1 (January–August) developed a new marketing brand (a manatee mascot), stickers, vehicle decals, a promotional video and initial event partnerships. Phase 2 focuses on community…
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