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Keep Fort Pierce Beautiful launches multilingual anti‑litter campaign, city to expand outreach and partnerships
Summary
Public Works Special Projects Coordinator Marsha Kamand presented 'Our City, Our Responsibility,' a branded anti‑litter campaign that includes a new logo and mascot, mailers in English, Spanish and Haitian Creole, cigarette disposal receptacles at beach accesses, and partnerships with local groups and businesses.
Marsha Kamand, special projects coordinator in the Public Works Department, presented the city’s “Our City, Our Responsibility” anti‑litter campaign and asked the commission to support outreach and partnership efforts.
Kamand described a two‑phase plan. Phase 1 (January–August) developed a new marketing brand (a manatee mascot), stickers, vehicle decals, a promotional video and initial event partnerships. Phase 2 focuses on community outreach: mailers planned for October in English, Spanish and Haitian Creole (in partnership with FPUA), new branded cigarette-disposal units at beaches and downtown, door‑hanger messaging tied to solid-waste operations, and recognition and rewards for volunteers. She said the program will use print and digital content, local events, and partnerships with organizations such as Selfish Brewing Company and the Manatee Center.
Kamand said Keep Fort Pierce Beautiful is an affiliate of Keep America Beautiful and highlighted ongoing programs including Adopt a Road, quarterly cleanups and the Great American Cleanup.
Commissioners urged outreach to additional partners, including the Chamber of Commerce, the Downtown Business Alliance and local schools; several called for stronger cross‑department coordination (code enforcement, police, building inspections and public works) to ensure reports of litter and illegal dumping lead to corrective action. Commissioner Gaines suggested involving youth for door‑hanger distribution and community service credit.
Kamand said the program will continue securing partners and volunteers, attend youth council meetings to recruit younger participants and use the city’s refuse-truck signage to spread the message. The campaign webpage and a QR code were included in her presentation for public information.
