T‑Mobile’s Friday Night promotion nets $1,000 for Bucktail and Central Mountain, district urges social sharing

Keystone Central School District staff updated the finance committee on a T‑Mobile promotional program that awarded $1,000 each to Bucktail and Central Mountain High School and asked the district community to help amplify posts on social media to compete for larger prizes.

Staff said T‑Mobile’s program — referred to in the meeting as “Friday Night 5G”/“Friday Night Lights” promotion — awards $1,000 to participating schools when schools agree to run brief advertisements at football games and share promotional posts. The district’s presenter said both Bucktail and Central Mountain High School received $1,000 and that T‑Mobile will make a presentation at one game and hold up a ceremonial check. Larger prizes available in the promotion include $5,000, $25,000 and a grand prize the presenter described as $1,000,000 (prize amounts and rules as described by the T‑Mobile program in the meeting).

Staff asked the community to like and share posts made on the Keystone Central School District Facebook page and said the district will involve the schools’ media clubs and encourage attendance at home football games to increase engagement. A committee member, Elizabeth, suggested the district contact a local economic development partner to do a social-media “blitz” and reach more businesses.

Staff noted the program judges entries by social engagement (likes/shares) and will choose winners in October. Committee members discussed creating simple instructions for people unfamiliar with Facebook to participate; staff volunteered to prepare guidance for less tech‑savvy users.

No formal district expenditure or contract with T‑Mobile was recorded in the transcript; the item was presented as a community fundraising/partnership opportunity and an outreach request to increase social-media engagement to try to win higher-value awards.