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DID approves Black Friday Shop‑Local campaign, NexMark event grants and fall purchase orders
Summary
The board approved a Black Friday marketing campaign run by NexMark, authorized NexMark event grants for Light Up the Night and Fresh Fridays, and approved several short‑term purchase orders for fall marketing and services.
The Downtown Improvement District Board on Sept. 4 authorized marketing funding and event grants aimed at boosting merchant traffic for the fall and holiday season. The board approved a strategic marketing allocation, capped advertising spending for a Black Friday campaign, and authorized NexMark‑related grants and short‑term purchase orders.
NexMark representatives Travis Cornwell and JT Brownell presented a Discover Downtown Shop Local/Black Friday campaign that would run from Oct. 1 through Nov. 28 with digital and print advertising, social media content, merchant toolkits and a landing page listing participating merchants and deals. The Chamber of Commerce…
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