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Visitors association presents tourism data; officials push winter strategy and group-sales effort
Summary
The Sullivan County Visitors Association presented data showing dependence on the New York market, declines in lodging compared with 2023, and a strategy to grow overnight stays via a stronger winter brand and targeted group sales.
The Sullivan County Visitors Association presented visitor and lodging data showing higher dependence on New York origin visitors and declines in lodging receipts in the first half of the year compared with 2023, and urged investment in winter programming and group-sales capacity to increase overnight stays.
Michael, speaking for the visitors association, said total trips rose 67.5% when comparing 2023 to 2020 but that 2025 is showing a dip in trips and visitor days through June. Michael said the county's…
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