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TDC tightens signature-special event grants, raises grant pool to $325,000 for 2025–26
Summary
Tourism staff told the Tourist Development Council they are returning from a sponsorship model to a signature-event grant with added requirements (marketing plan, SMART objectives, budget, visitor survey, emergency plan) and said the grant pool will increase from $250,000 to $325,000 in fiscal 2025–26 to support recruitment of events.
Tourism staff proposed and the council discussed Sept. 3 a revision to the TDC grant framework that restores a “signature event” grant in place of an open sponsorship format and tightens application requirements.
Staff said the revised signature grant requires an event budget, marketing plan, financial statements, targeted sponsors, SMART objectives tied to measurable outcomes (for example, ticket sales or room-night targets), a post-event visitor survey and an event emergency plan. Staff said the changes are intended to create clearer deliverables…
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