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County staff flag July drop in collections; STAR data shows mixed hotel trends
Summary
Staff reported a 12.9% negative figure in July bed-tax collections but said STAR hotel data for Clay County showed occupancy and revenue trends that compared favorably with nearby counties. Staff attributed part of the decline to vacation-rental changes and noted a new Middleburg hotel is opening soon.
Tourism staff reported Sept. 3 that Clay County’s July bed-tax collection showed a year-over-year decline (a negative 12.9% figure cited in the presentation), a change staff said aligns with national tourism trends discussed at the Florida Governor’s Conference.
Staff member Sam (presenting from the statewide DMO conference) summarized results from a Tourism…
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