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Explore Clay reports millions of ad impressions, influencer segment to air on Discovery
Summary
County marketing contractors told the Tourist Development Council they delivered nearly 3 million ad impressions over July–August, drove 70% of new visitors to ExploreClay.com, and will run an influencer segment on Discovery Channel Sept. 7. Staff said website engagement metrics and outbound clicks to local businesses are strong.
Explore Clay marketing contractors reported Sept. 3 that paid campaigns delivered nearly 3,000,000 impressions across July and August and drove roughly 70% of the new visitors to ExploreClay.com.
The contractors said the two-month push produced more than 67,000 page views and an average session time of 1 minute, 12 seconds. They reported more than 327,000 full video ad views with a completion rate of 97.68% and about 170,552 completed Spotify audio ad listens (90.6% completion). Social ads recorded more than 72,000 engagements and more than 34,000…
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