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Consultants present event‑matrix to steer Walton County toward targeted event funding and year‑round programming
Summary
Consultants showed a 24‑event matrix that ranks events by tourism impact and time of year; five events scored as national draws and the matrix is intended to guide the county’s event funding and outreach to organizers.
Scott, a JLL consultant, walked the steering committee through an event matrix that evaluated 24 destination events against 10 criteria (brand alignment, overnight stays, marketing strategy, uniqueness and a time‑of‑year bonus). He told the committee that five events — about 20% of the list — were scored as national draws and that most events rated as regional or local attractions.
Scott said the tool weights destination impact on the tourism brand, comprehensive marketing and overnight‑stay generation most…
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