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Destination Madison reports $1.55 billion in visitor spending for 2024; seeks continued room‑tax funding
Summary
Ellie Westman Chin, CEO of Destination Madison, presented 2024 economic impact figures — $1.55 billion in visitor spending and support for about 19,000 jobs — and asked the Common Council to maintain room‑tax funding to sustain marketing and group sales efforts.
Ellie Westman Chin, chief executive officer of Destination Madison, presented the organization’s 2024 performance and a mid‑year update during the Sept. 2 Common Council meeting.
Westman Chin said tourism and related activities supported roughly 19,000 jobs in Madison and Dane County in 2024 and served approximately 9.2 million visitors. Those visitors spent about $1.55 billion in the community in 2024, she said, and daily visitor spending averaged roughly $4.2 million per day. Sectors showing increases from 2023 included food and beverage ($450…
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