Kingsburg council approves marketing contract for Measure E extension

City Manager Alex Henderson told the Kingsburg City Council on Sept. 3 that staff would move forward with a contract with Oat and Oak to develop marketing materials for placing an extension of Measure E on the June ballot.

Henderson said Measure E refers to a 1% public-safety sales tax approved by Kingsburg voters in 2018 and that staff had solicited three marketing proposals. "There are 3 proposals, in your packet this evening," Henderson said, naming Elevate Strategies, Pivotal Strategies and Oat and Oak, and noting the Finance Committee recommended Oat and Oak.

The Finance Committee recommended the local firm in part because its proposal included five videos, infographics, print design for a mailer, and content sized for the city's website and social media. Henderson said BBK law firm has reviewed the selected proposal for compliance with government requirements that campaign materials be non‑biased and that BBK would review final materials for the same compliance. "Staff's recommendation this evening is to, affirm, the finance committee's recommendation and allow the city manager to enter into a contract with Oatne Oak," Henderson said.

A council member moved and a second was made; the council voted in favor and the motion carried. No cost details were presented during the council discussion. Henderson said the city had solicited proposals for marketing and that staff would proceed under the Finance Committee recommendation.

Council discussion in the public meeting was limited to support for the Finance Committee's selection and clarification that BBK would review materials for nonpartisanship. The council did not set a specific production timeline or disclose contract amount during the meeting.

The approved scope cited in the proposals includes video, digital and print assets intended for use in outreach prior to the June ballot.