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Long Beach reports record beach-pass revenue after operational changes

5710808 · September 3, 2025

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Summary

Deputy city manager gave council a summary of the summer beach season, saying new ticketing and staffing measures drove higher revenue and more enforcement activity.

Deputy City Manager Phil Regone told the City Council on Sept. 2 that Long Beach closed its summer beach season with its highest-ever beach-pass revenue and new operational changes that staff say improved safety and compliance.

Regone said the city introduced barcode-backed beach passes, relocated ticket booths to create single points of entry on the boardwalk and added more supervisors to oversee seasonal ticket takers and cashiers. He said those measures, along with weather patterns that improved after an early rainy period, produced higher net sales compared with 2024.

"For the first time in the city's history, the beach took in approximately $5,000,000 in revenue," Regone said. He told the council the city finished the season "up more than $640,000 in ticket sales or beach pass sales compared to last year," and during a peak period was "up more than $810,000 compared to 2024." Regone added the results were "outstanding" and credited the city manager and council for adopting the operational changes.

Regone also reported enforcement activity on the boardwalk: special officers and police issued more than 1,200 violations for municipal code offenses, including alcohol on the beach, urinating, failing to display beach passes, smoking on the sand and being on restricted jetties. He described the seasonal staff as a mix of experienced and retired workers who helped de-escalate confrontations and support young seasonal employees.

Council members and the mayor praised Regone and other staff for their summer work. City Manager Dan Creighton, who participated in pre-season planning, was thanked by council members during the meeting.

The council did not take formal action on the beach report; Regone described next steps for finalizing season accounting and noted that detailed, audited figures will follow in regular financial reports.

The beach-season remarks were delivered as part of the city manager’s monthly report near the start of the Sept. 2 council meeting.