Linn County picks new logo; consultant to deliver brand kit within a week

Linn County commissioners selected a revised version of the county's existing mark — "Round 3 concept 7" — as the county's official logo and directed the consultant to produce a complete brand kit within seven days.

Why it matters: A county-wide brand will be used on letterhead, signage, uniforms and promotional materials. Commissioners discussed color choices and the cost implications of multi-color printing and embroidery, and the consultant agreed to provide 3-color, 2-color and single-color versions to give flexibility for apparel, signage and print.

Consultant Matt Gassner of Red Lodge Communications presented three rounds of logo concepts and said the selected concept revises common elements from the existing logo and adds a maple leaf. Commissioners said they liked the concept that kept continuity with the current mark while modernizing it.

During discussion Commissioner Hamilton raised concerns about the cost of using three colors for screen printing and embroidery; Gassner explained that screen printing and embroidery typically bill by number of colors but that he would provide versions in multiple color counts. Commissioners asked for a final kit that includes stacked and horizontal versions and files suitable for print, web, signage and embroidery.

Gassner said he would prepare final deliverables — including a three-color, two-color and single-color version and alternate layouts — and expected to provide them within seven days. Commissioners approved the motion to adopt the logo by voice vote.

Next steps: County staff and the consultant will coordinate distribution of brand files and prepare a rollout plan for county letterhead, signage, and digital assets.