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Council discusses new visitor guide distribution; brochure paid from prior fiscal funding
Summary
Councilmembers reviewed distribution plans for a newly produced Florence visitor guide: boxes will be sent to regional visitor centers and select restaurants, copies are available on the city website and by request, and staff said the guide was paid from a prior fiscal-year budget.
Councilmembers reviewed a newly produced visitor guide and asked about distribution and target audience.
Councilmember Whalen complimented the brochure and asked how it would be distributed and who the target audience was. A staff member said Minden, Ky., had already picked up a few boxes, the city will deliver copies to visitor centers and some restaurants have requested copies, and the guide is available on the city website and by mail upon request. The staff member said the guide was funded from a prior fiscal-year budget rather than the current year's budget and that the city plans to update the guide approximately every three years.
Why it matters: City-produced visitor materials affect tourism outreach and how city events and businesses are presented to visitors; council asked distribution and frequency questions to understand reach and cost.
Council information: staff noted the guide will be useful for next year’s Florence Y’all’s All Star Game and that residents may request a mailed copy, but the guide is not being mailed proactively to all residents.
Contact: staff directed council members to the city website for the digital copy and said residents can request print copies through city administration.
